The purpose, Is to spread culture and beauty. A true, natural beauty that enriches the heart. Beauty conveys joy, peace, optimism and well-being. Think of the beauty of a sunny day. Beauty and art.
Think, in fact, how many hours a day we spend in a room, whether it is our office or our home, where our gaze is most often exposed, it is precisely that of the walls. Here, we wants everyone to be able to see every day how much beauty.