My customer service is equally as important, especially when convincing your customers to invest their hard-earned dollar in you over your competitors. Brands who portray themselves as approachable, knowledgeable, and attentive will forge a stronger emotional connection and in time a real relationship with their customers. Everyone wants to feel like they are more than just a number, so you need to ensure they feel taken care of. As a result, they will start to like you, and next time they are in the market for your products or services, they will think of you first. Bad customer service will ensure they never buy from you again and deter others with negative reviews and word-of-mouth. It’s incredibly difficult to outrun bad online reviews. Take care of your customers and in turn, they will take care of you with referrals and repeat purchases.